17.11.2024
Nature has shown its whims this year in northeastern Spain. Drought, extreme heat and November's abundant rain have greatly hampered the olive harvest in many regions. Nevertheless, Tierralou remains positive and together we are finding solutions to keep you enjoying our olive oil. Find out how we are tackling the challenges this year, with a focus on superior quality and where to find our products!
A difficult harvest, but still not a lost year
In regions such as Aragon and Catalonia, they speak of the worst olive harvest in 30 years. Extreme drought and high temperatures were already causing major problems, but the abundant rainfall in November did not make things any easier. Roads to orchards became inaccessible and harvesting had to be postponed.
The flooding in recent weeks, which has caused widespread damage in parts of Valencia and surrounding regions, is a reminder of how vulnerable agriculture is to the whims of nature. In the Valencia region, several municipalities have decided to completely stop production in their olive oil mills because of the extreme shortage of olives. ‘Es un desastre total’ (source Huffpost España)
Nevertheless, we at Tierralou are determined not to let this year go to waste. Thanks to a dose of luck, well-maintained and irrigated land, some of our trees are fortunately still bearing, and together with local farmers and their families we are working hard to harvest an acceptable amount of olives.
Although the yield per olive is much lower this year, careful harvesting and selection have allowed us to guarantee that the quality of our oil is superior. The taste, smell and composition of our oil are delicious again this year - a nod from nature that reminds us that quality is not always about quantity.
The power of collaboration and quality
At Tierralou, we believe that challenges create opportunities. This year, we connected even more strongly with our farmer and presser, and together we ensure that our olive oils, pure and authentic, continue to find their way into your kitchen. You will find our olive oils not only in selected outlets, but also in renowned restaurants. There, our olive oils are used both in the kitchen and on the table to take dishes to a higher level. The familiar taste of Tierralou remains a favourite whether you enjoy it at home or eat out.
Health benefits in every drop
Did you know that olive oil, besides its delicious taste, offers a wealth of health benefits? It is rich in antioxidants and healthy fats that contribute to a healthy heart and help lower cholesterol levels. Moreover, it promotes healthy skin and plays a role in strengthening your immune system. At Tierralou, we like to say, ‘Every drop counts - for your taste buds as well as your health!’
Find Tierralou near you
Want to taste for yourself how we continue to deliver despite these challenging conditions? Visit one of our many outlets, spread across the country, and discover our oils that are also available in gift packs. Perfect for a family celebration or as gifts.
Strong together!
This year has shown us how unpredictable nature can be, but also how resilient we are thanks to innovation, cooperation and perseverance. At Tierralou, we remain committed to bringing you the best olive oil, respecting nature and our community.
A special thanks goes to Alberto and his team for their excellent follow-up, execution and ever pleasant and dynamic collaboration. Their commitment is an important pillar in Tierralou's success, especially in this challenging year.
Follow us on Facebook and Instagram to stay updated on our journey, and visit one of our outlets soon to get your favourite Tierralou products into your home. Together we stay strong, even in the toughest years!
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